Claude-Powered AI Chat

AI Answers Instantly. Humans Step In Seamlessly.

Powered by Claude AI. Add a chat widget to your website in minutes — AI handles common questions 24/7, then hands off to your team when a personal touch is needed.

2-Minute Setup
AI Handles 80% of Chats
Replies in 95+ Languages
Get Started FreeNo credit card required
See How It Works
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Powered by FormalChat

Everything you need. Nothing you don't.

Accurate AI Answers, Powered by Claude

Powered by Anthropic's Claude — one of the most capable AI models. Scans your website to learn your business, then answers visitors accurately based on your own content.

  • Claude AI by Anthropic — highly accurate answers
  • Auto-scans your website and imports product catalog for online shops — edit anytime
  • Instant responses 24/7 in 95+ languages
  • Answers grounded in your business content — not hallucinations

Human When Needed

AI handles the routine. When a visitor asks for a human, your team steps in seamlessly. Choose how leads are captured: a pre-chat contact form, or during the handoff request.

  • Seamless AI-to-human handoff
  • Pre-chat form or handoff-triggered lead capture
  • Push notifications (iOS + Android)
  • Real-time operator dashboard (PWA)

Built for Teams

Native apps, business hours, lead capture, and multi-tenant support — everything your team needs, out of the box. Need a custom workflow? The Business plan includes dedicated setup support.

  • Captures email & phone number — leads saved to dashboard
  • Business hours scheduling & email fallback
  • Native iOS & Android apps
  • Customizable widget & branding

Live in three steps

No complex setup. No learning curve. Sign up, configure, embed — you're live.

1
Step 1

Set Up Your AI

Sign up and paste your website URL. The AI scans your site and automatically builds your knowledge base — business info, FAQs, and more. For online shops, it also auto-imports your product catalog (prices, availability, descriptions). Edit, add, or remove any entry manually at any time.

2
Step 2

Add the Widget

Copy one script tag into your website. Works with any framework — React, Next.js, WordPress, Shopify, plain HTML.

3
Step 3

Go Live

Customers start chatting instantly. The AI handles routine questions. Your team takes over when needed. Done.

See how businesses use FormalChat

Example scenarios

E-commerce Store

An online store pastes its shop URL — FormalChat auto-imports the entire product catalog. The AI answers sizing, pricing, and availability questions instantly.

→AI answers product questions from auto-imported catalog — no manual data entry

Real Estate Agency

A real estate agency uses FormalChat to qualify leads from property listings and connect serious buyers with agents.

→Never miss a lead — AI responds instantly, even outside office hours

SaaS Company

A software company uses FormalChat to provide instant technical support and route complex issues to the right team member.

→Faster first response time with AI + human handoff

FormalChat vs Traditional Live Chat

FeatureFormalChatTraditional Live Chat
Claude AI (by Anthropic) — accurate answers
Auto-scan website to build knowledge base
Auto-import product catalog from online shop
Edit knowledge base manually anytime
AI-powered auto-responses 24/7
Responds in visitor's language (95+ languages)Paid add-on
Captures email & phone number — saves leadsManual
Seamless AI-to-human handoffManual
Free plan availableVaries
Starting price vs Intercom ($74+/mo)$0/mo$74+/mo
PWA + native apps (iOS + Android)Some
Push notificationsEmail only
Setup in under 2 minutes
One-line embedVaries
Knowledge base trainingSeparate tool

Simple, transparent pricing

Start free. Upgrade as you grow. No hidden fees.

Starter

For personal sites and testing

$0/mo

50 AI messages/month

No credit card required

  • 1 operator
  • 3 website scans for AI knowledge base
  • 5 canned responses
  • Basic widget customization
  • Email fallback
Get Started
Most Popular

Growth

For small businesses

$19/mo

1,000 AI messages/month

  • 3 operators
  • 20 website scans for AI knowledge base
  • 25 canned responses
  • 50 MB file storage
  • Push notifications
  • Business hours
Get Started

Pro

For growing businesses

$49/mo

5,000 AI messages/month

  • 10 operators
  • 100 website scans for AI knowledge base
  • Unlimited canned responses
  • 500 MB file storage
  • Full widget customization
  • Priority support
Get Started

Business

For teams — with custom workflow setup

$99/mo

25,000 AI messages/month

  • Unlimited operators
  • Unlimited website scans for AI knowledge base
  • Unlimited canned responses
  • 5 GB file storage
  • Multi-tenant support
  • Custom leads funnel & workflow setup
  • Dedicated support
Get Started

Frequently Asked Questions

What is FormalChat?
FormalChat is an AI-powered customer chat widget for websites. It uses Claude by Anthropic to answer visitor questions instantly, and seamlessly hands off to human operators when needed.
How do I add FormalChat to my website?
Add one script tag to your website. It works with any framework — React, Next.js, WordPress, Shopify, or plain HTML. No build step or npm package required.
How accurate is the AI?
The AI is powered by Claude, one of the most capable language models available. You provide your business knowledge base, and the AI gives accurate answers grounded in your content.
What happens when the AI can't answer or a visitor wants a human?
The conversation is handed off to your team instantly. Operators get push notifications and can claim the conversation from the dashboard. You choose how leads are captured: either a pre-chat contact form that collects email and optionally phone before the chat starts, or a handoff form that collects email and phone when the visitor requests a human. Either way, all leads are saved to your operator dashboard.
How does lead capture work?
FormalChat gives you two lead capture options. Option 1: a pre-chat contact form — visitors fill in their email (and optionally phone number) before the chat starts. Option 2: handoff-triggered capture — the AI collects the visitor's email and phone number when they request to speak with a human. All captured leads are saved directly to your operator dashboard with full conversation context.
Can I edit the knowledge base manually after the website scan?
Yes. After the automatic website scan builds your initial knowledge base, you can add, edit, or delete any entry manually at any time from the dashboard. This lets you fine-tune exactly what the AI knows about your business — add pricing, policies, team details, FAQs, or anything else the scan may have missed.
Does the AI support multiple languages?
Yes. Claude understands and responds in 95+ languages. The widget automatically detects and adapts to your visitor's language — no configuration needed. Your operators can reply in any language too.
Is there a free plan?
Yes! The Starter plan is completely free and includes 50 AI messages per month, 1 operator, and basic widget customization. Perfect for personal sites and testing. Paid plans start at $19/month.
Does FormalChat work with WooCommerce and Shopify stores?
Yes. FormalChat's auto product scan imports your entire product catalog into the AI's knowledge base — just paste your shop URL. The AI then answers questions about products, pricing, sizes, and availability automatically. It works with any online store, including WooCommerce, Shopify, and custom storefronts.
Is FormalChat cheaper than Intercom or Drift?
Yes — significantly. Intercom starts at $74/month and Drift starts at $2,500/month for comparable features. FormalChat starts at $0 (free) and the most powerful Business plan is $99/month. You get Claude AI, human handoff, lead capture, native mobile apps, and custom workflow setup — at a fraction of the price.
Is my data secure?
Yes. All connections are encrypted with TLS. Passwords are hashed with bcrypt. We use Anthropic's Claude which is built with safety and privacy at its core. Your data is stored on secure European servers.
Can I cancel anytime?
Yes. All plans are month-to-month with no contracts. You can upgrade, downgrade, or cancel anytime from the billing portal.

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